Welcome to the CCI website

Wintec’s Centre for Creative Industries aims to support the cultural and economic development of the region through innovation projects for the creative industries sector.

Originally established as a research centre in 2003, this newly-focused innovation centre is now developing major strategic projects that will have wider economic and cultural benefit, in line with the New Zealand Tertiary Education Council’s core aim of developing a “high income, knowledge-based economy, which is both innovative and creative, and provides a unique quality of life to all New Zealanders” (TES 2007-12, p8). 

By nurturing strong functional relationships with the creative industries sector, the community, industry and government bodies, the centre aims to develop new creative innovation projects for Wintec, industry and wider communities in the Waikato region in order to foster economic and cultural growth in our growing knowledge economy.

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Innovation is “the dynamic process of adding to economic, social or cultural development or environmental sustainability by creating and applying knowledge.”  (NZ TEC TES 2007-12, p41).  

The creative industries “encompass activities that have their origin in individual creativity, which have the potential for wealth and job creation through the generation and exploitation of intellectual property.  The sector includes the fields of Advertising, Design, Architecture, Visual Arts, Crafts, Performing Arts, Fashion, Film, Interactive Games, Music, Television, Radio, Publishing and Software.” (UK DCMS Creative Industries Mapping Document 2001).